Specificity of Human Resource Management in Health Tourism Institutions in Comparison with Traditional Healthcare Institutions in the Republic of Serbia
Keywords:
human resource management, health tourism, traditional healthcare institutions, employees, managers, patientsAbstract
The subject of this paper is the specifics of human resource management in health tourism institutions in comparison with traditional healthcare institutions in the Republic of Serbia. The aim is to establish whether the situation is better in health tourism institutions compared to traditional healthcare institutions in the Republic of Serbia when it comes to: a) the number and qualification of human resources, b) the relationship between staff (including both employees and managers), c) the attitude of staff towards assets, d) the relationship between patients and staff, and e) the attitude of patients towards assets. During June and July 2024, research was conducted using a printed questionnaire. Respond-ents rated their agreement with the statements using a five-point Likert scale. The respondents (107) were persons familiar with the concept and characteristics of health tourism, who additionally have either education in the field of health or are/have been employed in the field of healthcare. Generally speaking, the results showed that in health tour-ism institutions compared to institutions in the field of standard healthcare, the situation is better in terms of the number of human resources, mutual relations between staff, staff attitude towards assets, relations between patients and staff, and attitude of patients towards assets. It is concluded that the inclusion of traditional healthcare institutions in the activity of health tourism can lead to the improvement of the state of human resources and their management. The recommendation is that health institutions should be encouraged to engage in health tourism.
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Copyright (c) 2026 Stefan Krsmanović, Olivera Milutinović, Dušan Garabinović
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